WHO IS MAX G?
Max Gutierrez, aka "Max G," is a commercial director known for capturing those sly “wink and smile” comedic moments that make viewers feel like they’re in on the joke. Working with celebrities and pro athletes are his jam—high standards, short attention spans, and a hard out before lunch? Perfect.
Max brings humor, heart, and seasoned chaos-wrangling to his lifestyle and narrative work shaped by years of parenting, coaching, and pretending he’s still cool enough to hang with teens.
Turns out some people do enjoy a good Dad joke, including the folks at Adweek, Ad Age, The Drum, The One Club, the ADDYs and Shots. His recent work for DraftKings and HBO snagged a Clio and an Emmy, and he’s helmed six Super Bowl campaigns, though he only really watches when the Niners are playing.
A San Francisco native, Max started at Goodby, Silverstein & Partners after graduating from UC Berkeley. He earned his MFA from USC and received honors from the Young Director Award in Cannes. He now lives in Los Angeles with his wife, three kids, and a garage full of half-built LEGO sets and retired cleats. He’s still learning to surf, a style best described as a bear balancing on a log.
