From the 18th Annual Shorty AwardsThe IHOP 24-Hour ChallengeWinner in Integration with Traditional MediaAudience Honor in Integration with Traditional Media

Jun 1
1 min read

Every December, millions of Americans finish their fantasy football season in last place. In many leagues, the loser must complete a public punishment. One of the most popular is the “24-Hour IHOP Challenge,” where the loser spends 24 hours inside an IHOP, subtracting one hour for every pancake they eat.